What Do Jenna and Sheinelle Wear on Today? 3 Plaids, Red Cashmere and Belted Jeans
Key takeaways
- Today with Jenna & Sheinelle airs at 10 a.m. on NBC, and this is the pairing’s first fall on air: the show took its current name on Jan. 12, 2026.
- Plaid showed up 3 times in 4 episodes between Sept. 25 and Sept. 30 — a blue plaid set, a plaid pencil midi and a grey plaid asymmetric skirt.
- Both hosts wore red cashmere within 24 hours of each other (Sept. 28 and Sept. 29), then both switched to jeans and a plaque belt on Sept. 30.
Quick answer — Fall on the 10 a.m. hour is plaid skirts, red cashmere and belted denim. In the 4 episodes from Sept. 25 to Sept. 30, Jenna Bush Hager and Sheinelle Jones wore plaid 3 times and red knits twice, and a statement belt appeared in 5 of the 7 full outfits we logged. The closest plaid midi skirts run $74.99, $128 and $248; the table is below.
What did Jenna and Sheinelle wear this week?
Monday set the tone. Sheinelle Jones opened the week in a brown leather jacket over a plaid pencil midi in rust-and-brown autumn tones, cinched with an oval-buckle belt. Jenna Bush Hager sat next to her in a bright red crewneck sweater tucked into black pleated wide-leg trousers.
By Wednesday the two had landed on the same formula: a knit or jacket, straight jeans, and a belt with a metal plaque at the front.
| Air date | Host | What she wore |
|---|---|---|
| Fri., Sept. 25 | Jenna | Matching blue plaid top and trousers |
| Mon., Sept. 28 | Sheinelle | Brown leather jacket, plaid pencil midi skirt, oval plaque belt; a beige belted raincoat for the outdoor segment |
| Mon., Sept. 28 | Jenna | Red cashmere crewneck, black pleated wide-leg trousers, plaque belt, mules |
| Tue., Sept. 29 | Jenna | Grey plaid asymmetric midi skirt with a nubuck belt |
| Tue., Sept. 29 | Sheinelle | Red short-sleeve cashmere knit, taupe pleated wide-leg trousers |
| Wed., Sept. 30 | Jenna | Navy satin jacket, high-rise straight jeans, plaque belt |
| Wed., Sept. 30 | Sheinelle | Burgundy striped cashmere sweater, straight jeans, brown oval plaque belt |
Why is there so much plaid on the show right now?
Because it does two jobs on camera. A mid-scale check reads as “fall” from across a studio without needing a coat, and a midi length stays put when a host sits on a sofa for an hour. All 3 plaid pieces this stretch were skirts or matched sets, and none was a blazer.
The shapes differ, though: Jenna’s Sept. 29 skirt has a dipped, uneven hem, and Sheinelle’s Sept. 28 skirt is a straight pencil cut with a front slit.
What did Jenna Bush Hager wear earlier in September?
Dresses, mostly — 3 logged, all before Sept. 25.
| Air date | Dress |
|---|---|
| Fri., Sept. 4 | Green draped tank midi with a ring detail |
| Tue., Sept. 8 | Pink bubble-hem mini |
| Tue., Sept. 22 | Deep green long-sleeve ruched shirtdress, listed by one tracking site at $425 |
The swing to separates happened in a single week. From Sept. 25 on, Jenna hasn’t worn a dress in any episode we logged — 4 outfits, 4 sets of separates.
How much do the outfits cost?
Less than you’d guess, with one exception. Going by the single site that itemizes this show, most pieces from the week sit between $44 and $248, and both red cashmere knits are listed under $150. The outlier is Jenna’s navy satin jacket from Sept. 30, listed at $798 — worn with jeans that the same site prices at $44 on sale.
That high-low mix is the useful part. The expensive item is the one nearest the face; the denim and belt underneath are mall-priced. The belts recur, too: the same plaque style shows up on Jenna on Sept. 28 and again on Sept. 30.
Which plaid midi skirts come closest at each price?
| Level | Piece | Listed price | Notes |
|---|---|---|---|
| Low | H&M, Lyocell-Blend Handkerchief Skirt, green/plaid | $74.99 | Uneven handkerchief hem, sizes 2–14; nearest in shape to the Sept. 29 skirt, in green instead of grey |
| Mid | Evereve, Ainsley Plaid Asymetrical Skirt | $128 | Grey plaid, 30.5-inch length, pull-on waist, XS–XL |
| High | Favorite Daughter, The Meyer Skirt, Countryside Plaid | $248 | Pencil midi with front slit, about 33 inches long, sizes 0–14; sold out in every size when we checked |
Prices checked on hm.com, evereve.com and shopbop.com (for the Favorite Daughter skirt), Oct. 1, 2026, 12:20 a.m. ET. The mid and high rows are the skirts WornOnTV matches to the Sept. 29 and Sept. 28 episodes. That is one site’s identification; neither NBC nor the hosts have confirmed it, so read them as closest matches.
What do people get wrong when copying a morning-show outfit?
| Mistake | What to do instead |
|---|---|
| Buying the exact piece the day it airs | Wait a week. Tracked items often sell out within days, then restock or drop in price |
| Copying the studio color exactly | Go one shade deeper; studio lights brighten reds by a lot |
| Skipping the belt | It was in 5 of 7 outfits this week and costs under $80 in both listed versions |
| Wearing plaid on top and bottom | Pick one unless the pieces are a matched set, as on Sept. 25 |
A daytime host stands, sits and walks to a kitchen set in the same outfit. If a skirt works for that, it works for an office. For how loans and stylists shape these choices, read how TV wardrobes work.
Where else can you track daytime and reality wardrobes?
The other daytime table we follow is ABC’s: see what The View hosts wear in Season 30, where burgundy is doing the job plaid does here. For evening glam, there’s Julianne Hough’s Dancing with the Stars wardrobe.
On the Bravo side, compare the RHONY cast in Season 16 and Salt Lake City in Season 7. If the jacket is what you’re after and standard sizing stops short, our extended-size cropped jacket guide lists 3 options up to size 40. Browse everything in Daytime Style or compare more price tiers in Shop the Look.
FAQ
What time is Today with Jenna & Sheinelle on?
10 a.m. on NBC, as the fourth hour of Today. It has carried this title since Jan. 12, 2026; NBC named Sheinelle Jones the permanent co-host on Dec. 9, 2025.
Who styles Jenna Bush Hager and Sheinelle Jones?
NBC hasn’t published wardrobe credits for the 10 a.m. hour, and we won’t guess. If either host names a stylist, it goes on this page.
Why don’t you name the brand next to every look?
Only one site itemizes this show daily. We need 2 sources, or the host’s own tag, before attaching a label to her name. The summer exception: Good Housekeeping reported on July 25 that Jenna’s white flutter-sleeve midi was a $325 Sea New York collaboration with Rent the Runway.
Sources: Today with Jenna & Sheinelle on Wikipedia for the title change and time slot; Sheinelle Jones on Wikipedia; episode look descriptions and listed prices cross-read from WornOnTV’s daily logs, Sept. 4–30, 2026; Good Housekeeping, July 25, 2026, on the Sea New York dress.